The story behind Body Signals Academy - and the man who has been reading non-verbal communication his whole life, long before it became his profession.
I didn't get my first "training" in body language from a textbook, but at the Beverwijk Bazaar market. I was only 3 weeks old when I started tagging along every weekend with both my working parents out of sheer necessity, and by the time I was four, my brother and I were running a clothing stall ourselves. That's where I learned, without calling it that at the time, how to read a customer: when someone is genuinely hesitating and when they're not, what a glance or a pause means, and how to respond to it.
That instinctive eye for people never went away. I experimented with it, made mistakes, refined it - and later sharpened that instinct further while working for large organisations such as Samsung, SThree, FrieslandCampina, Coca-Cola, Ahold Delhaize and Superunie. What started at a market stall grew into a profession.
What I learned along the way: a good conversation leader - whether a salesperson, manager or colleague - decodes as much relevant information as possible in order to communicate effectively. Not loose tricks or myths ("crossed arms = lying"), but reading signals in their context. That insight is the foundation of Body Signals Academy.
Curious how I translate that insight into a training? Take a look at our methodology and training programmes.
Book a free, no-obligation 15-minute strategy call and find out what body language training can do for you or your team.
